Category

Branding and Digital Design

client

Mr. Singh’s Pizza

Timeframe

One Months

Mr. Singh’s Pizza

The Challenge

 

We design over 10+ stores for Mr. Singh Pizza, creating unique and vibrant spaces that enhance the brand’s presence.

Before opening their first store in Brampton, Mr. Singh’s Pizza approached Letz Market with the ambitious goal of becoming one of the biggest 100% vegetarian pizza franchises in the country. They needed a comprehensive branding strategy to establish a strong identity that reflected their unique positioning in the market. This included designing a distinctive logo, crafting the interior & exterior look for their stores, and developing an engaging menu design. The challenge was to create a cohesive brand that would resonate with customers, differentiate them in the competitive pizza industry, and serve as a solid foundation for nationwide expansion.

The Vision

Mr. Singh’s Pizza envisioned growing from a local favorite in Brampton to becoming a leading pizza franchise across Canada. Their goal was to create a cohesive brand that customers could instantly recognize, whether they were visiting their first store or a new location in another city. They wanted to ensure every detail—from the logo to the in-store experience and even the dipping sauces—embodied the same high standards of quality and consistency that had fueled their initial success.

The Solutions

Letz Market partnered with Mr. Singh’s Pizza to design and execute a branding strategy that supported their rapid growth and national expansion key elements of the project included:

The Letz Market Dream Team

The growth of Mr. Singh’s Pizza was supported by the combined expertise of several Letz Market teams:

Created the logo, uniforms, packaging, and branding materials.

Designed the aesthetic look and feel of each store.

Produced and installed vinyls to ensure a consistent brand presence across all locations.

Results That Speak Volumes

From a single store in Brampton, Mr. Singh’s Pizza has grown into one of the fastest-expanding pizza franchises in Canada. Key achievements include:

Canada-Wide Expansion

Mr. Singh’s Pizza now operates multiple locations across the country, each maintaining the same professional and consistent branding.

Recognizable Brand Identity

A unified brand look and feel have made Mr. Singh’s Pizza instantly recognizable to customers nationwide.

Increased Customer Loyalty

The consistent quality and cohesive branding have built trust and loyalty, helping the franchise attract and retain customers in new markets.

Conclusion

Letz Market’s end-to-end branding solutions played a critical role in Mr. Singh’s Pizza’s journey from a single store in Brampton to a thriving Canada-wide franchise. By creating a consistent and professional brand identity across all touchpoints, Letz Market helped Mr. Singh’s Pizza establish itself as a trusted and growing name in the competitive pizza industry. The brand’s success story is a testament to the power of cohesive branding in driving growth and customer loyalty.

Letz build something great together